Metro Germany

Metro Germany is a chain of Cash & Carry stores which was established in 1964 and the headquarters is based in Dusseldorf, Germany. By 2020, Metro has opened stores in over 24 countries under the banners Metro and Makro, operating 679 shops worldwide. In Germany, Metro runs 103 stores. 

The firm runs delivery businesses in 10 countries. These operate under Metro’s subsidiaries: Classic Fine Foods, Pro à Pro and Rungis Express.

Metro has developed digital solutions for its customers since 2015 when it launched its Hospitality Digital business unit.

Around 4 million customers shop at the different stores in Germany. 

Metro Germany achieved a turnover of €108 million in 2021 and in the financial year 2020/2021, it employed a workforce that equaled 11,291 people working full time in Germany

Products in the following categories are available:

• Savory Grocery: pasta, snacks, sauces, oil, flour, spices, canned food, etc.
• Sweet Grocery: chocolate, candy, coffee, honey, etc.
• Drinks: wine, champagne, spirits, etc.
• Dairy: cheese, eggs, cream, butter, etc.
• Chilled & Fresh Food: meat, poultry, charcuterie,etc.
• Frozen Food: vegetables, fruits, ice cream, fish, pastries, meat, ready-meals, etc.
• Personal Care: body care, hygiene, face care, hair care, etc.
• Household: cleaner, degreaser, bleach, etc.

Moreover, Metro Germany offers organic products which are free from pesticides and other chemicals. In the case of animal products, they should not be injected with hormones and antibiotics. 

The company operates a wide range of private labels that include:

• Aro: Under this brand, products such as shrimps, vegetable pots, tuna pieces, etc,.. are sold.
• Fine Life: The products that are available in this brand are butter croissants, organic cress, oranges, etc.
• METRO Boss: Products such as steaks, storage containers, aluminium foils, etc. are available in this brand.
• Fine Food Finestro: product line  that includes duck breast filets, beef, chicken, etc.
• Rioba: Under this brand, products such as lime juice, spray cream, espresso whole beans, etc. are sold.
• Sigma: Marking machines, chairs, folding bags, etc. are available in this brand.
• METRO Professional: The products that are available in this brand are tables, hand dryers, blankets, etc.
• Tarrington House:  Products such as microwaves, meat grinders, sofa sets, etc. are available in this brand.

The firm has acquired the HACCP certification to ensure food safety and to keep customers away from health risks.

Concerning its logistics, Metro Germany opened a logistics centre in Marl in 2017.

In July 2021, Metro Germany signed the European Commission’s EU Code of Conduct for Responsible Business and Marketing Practices. The chain will be providing healthy products and reducing its food waste. It is investing in renewable sources of energy, eco-friendly refrigeration and heating equipment. 

In the case of food items, Metro Germany is collaborating with various producers in order to manufacture healthy products with less sugar for its private labels. The chain also plans to educate customers about nutrition.