Makro Spain

Established in 1972, Makro Spain is a hotel distribution company having over 42,000 food and non-food references. Its headquarters is based in Madrid, Spain. The company operates as a subsidiary of the German multinational company, Metro AG. 

Concerning its distribution channels, the business distributes its products to around 900,000 customers in the HoReCa sector. Moreover the company operates 37 wholesale stores and an e-commerce platform as well.  

In the financial year 2021, Makro Spain achieved a turnover of €1 billion and currently employs 3,700 people. Moreover, the company registered an increase of 6% in its sales as compared to the previous year. 

Furthermore, the enterprise offers a wide assortment of products in the following categories: 

• Savoury grocery: biscuits, canned goods, pasta, etc. 
• Sweet grocery: chocolates, jams, coffee, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: meat, seafood, ice creams, etc. 
• Dairy: milk, cheese, yoghurt, etc. 
• Drinks: juice, syrups, water, etc. 
• Wine & spirits: beers, wines, champagnes, etc. 
• Personal care: shampoo, body lotions, toothpaste, etc. 
• Household: detergents, toilet papers, disinfectants, etc. 

Brands such as Corona, Martini, Arla, Prima, Fairy, Nesquik, etc, are endorsed by the firm.    

Besides, the company also caters for consumers with specific food needs by offering vegan, vegetarian, organic, lactose-free, dairy-free, sugar-free and many other products. 

Moreover, Makro Spain developed its own brands under the following names (non-exhaustive list):

• Rioba: A line of coffees and teas.  
• Makro professional: This brand consists of kitchen equipment. 
• Aro: A range of products such as oils, pastas, detergents, etc. 
• Makro Chef: This brand includes products such as fish, sauces, cream cheese, etc. 

In addition, the wholesaler maintains the highest quality standards as it is certified by Global GAP, MSC, HACCP and many others. 

Pertaining to its logistics solutions, the firm operates its own distribution centres and a fleet of vehicles to ensure deliveries. 

Concerning sustainability, Makro Spain reduces its carbon footprints by reducing the use of plastic in its own brand products.  

Furthermore, in 2018, the enterprise joined forces with El3ments to promote sustainability and local products. 

Makro Spain strengthened its position in Spain by acquiring Davigel, a restaurant services company in 2021. Additionally, the wholesaler entered into an agreement with Generix Group to integrate WMS and YMS solutions in its supply chain. 

Moreover, in 2022, Makro Spain announced that it will double its commercial force in the next five years. In the same year, the firm will invest € 3 million to improve shopping experience by renewing its customer service in the stores. 

The company’s online shop can be accessed on: https://www.makro.es/